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Deciding Which Features Go in an MVP

A nationwide consumer business needed ways to engage their specific audience in a new mobile application minimal viable product (MVP).

BUILT executed a mobile strategy workshop to unite several critical perspectives from the executive team together. Once stakeholder aligned was achieved, BUILT was able to develop a strategy for a mobile application that addressed the new priorities to engage their target audience in the new MVP.

Within six months after launch of their MVP, the new mobile application contributed to growing their user base over six times larger than prior to development.

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